Light Identity Manual

Logo

Typography

Print Medium: Adobe Caslon Pro

Regular

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ

abcdefghijklmnñopqrstuvwxyz

123456789”!,$%&/()=’¿

Bold

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ

abcdefghijklmnñopqrstuvwxyz

123456789”!,$%&/()=’¿

Medio Digital: Times New Roman

Regular

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ

abcdefghijklmnñopqrstuvwxyz

123456789”!,$%&/()=’¿

Bold

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ

abcdefghijklmnñopqrstuvwxyz

123456789”!,$%&/()=’¿

Colors

Main Colors

C: 94% M: 57% Y: 18% K: 0%

R: 6  G: 100  B: 155

HEX: #06649b

C: 68% M: 23% Y: 100% K: 0%

R: 99  G: 150  B: 64

HEX: #639640

C: 98% M: 68% Y: 25% K: 10%

R: 0  G: 79  B: 128

HEX: #004f80

Chromatic applications

Reducibility

Minimum web size

Print size

120 px

3 cm

90 px

2.5 cm

50 px

1.5 cm